Web Survey Bibliography
The ubiquity of the mobile device for communication and computing ha s produced profound changes in marketing research,and in online surveys in particular.Researchers today are struggling with the challenge to deliver surveys via the respondent's device of choice, while also maintaining a consistent research environment that produces quality data and insights.This article investigates one way to address that challenge: breaking surveys into pieces to create shorter respondent experiences while still garnering the same level of
in sights for clients.
CASRO Journal Homepage (abstract) / (full text)
Web survey bibliography (81)
- Data chunking for mobile web: effects on data quality; 2017; Lugtig, P. J.; Toepoel, V.
- Do Initial Respondents Differ From Callback Respondents? Lessons From a Mobile CATI Survey; 2016; Vicente, P.; Marques, C.
- Mobile Device Use in Web Surveys Among College Students: Predictors and Consequences for Data Quality...; 2016; Beach, S.; Musa, D.; Strotmeyer, S.; Schlarb, J.
- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
- Pre-Survey Text Messages (SMS) Improve Participation Rate in an Australian Mobile Telephone Survey:...; 2016; Dal Grande, E.; Chittleborough, C. R.; Campostrini, S.; Dollard, M.; Taylor, A. W.
- When Should I Call You? An Analysis of Differences in Demographics and Responses According to Respondents...; 2016; Vicente, P.; Lopes, I.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Mobile Research Methods: Opportunities and challenges of mobile research methodologies. ; 2015; Toninelli, D. (Ed.); Pinter, R.; de Pedraza, P.
- Collecting Health Research Data - Comparing Mobile Phone-assisted Personal Interviewing to Paper-and...; 2015; van Heerden, A. C.; Norris, S. A.; Tollman, S. M.; Richter, L. M.
- The Effects of Questionnaire Completion Using Mobile Devices on Data Quality. Evidence from a Probability...; 2015; Bosnjak, M.; Struminskaya, B.; Weyandt, K.
- Designing web surveys for the multi-device internet; 2015; de Bruijne, M.
- Mobility Enabled: Effects of Mobile Devices on Survey Response and Substantive Measures; 2015; Barlas, F. M.; Randall, T. K.
- Innovations in Email Invitation Design for Today’s Digital World; 2015; Saunders, T.; Kessler, A.
- Emerging Technologies: The Rise of Mobile Devices: From Smartphones to Smart Surveys; 2015; Buskirk, T. D.
- Open narrative questions in PC and smartphones: is the device playing a role?; 2015; Revilla, M.; Ochoa, C.
- Mixed-method feasibility study comparing the outpatient assessment of burn patients using a tablet device...; 2015; Mitchell, S. S.
- Mobile Devices for the Collection of Sensitive Information; 2015; Maitland, A.; Mercer, A. W.; Tourangeau, K.; Williams, Do.
- The Impact of Mixing Modes on Reliability in Longitudinal Studies; 2014; Cernat, A.
- Global market research 2013; 2013
- Australia: building a 21st century readership survey; 2013; Green, A., White, H.
- The new swiss national readership survey: fit for the future ; 2013; Amschler, H., Hoffmann, J.
- Relative Mode Effects on Data Quality in Mixed-Mode Surveys by an Instrumental Variable; 2013; Vannieuwenhuyze, J. T. A., Revilla, M.
- Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys; 2013; Couper, M. P.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Survey Breakoffs in a Computer-Assisted Telephone Interview; 2013; McGonagle, K.
- Impact of mode design on reliability in longitudinal data; 2013; Cernat, A.
- Mobility and Smartphones: a pilot study of travel data collection among experienced and inexperienced...; 2013; Douhou, S., Scherpenzeel, A.
- Mobile devices a way to recruit hard-to-reach groups? Results from a pilot study comparing desk top...; 2013; Toepoel, V., Lugtig, P. J.
- Mode effects in Labour Force Surveys - do they really matter?; 2013; Koerner, T.
- Comparison of quality of web survey and CATI data using unobtrusive response latencies; 2013; Mayerl, J.
- Comparability of substantive results between modes and incentive conditions in a probability-based telephone...; 2013; Pekari, N.
- Data Collection Method Comparisons for the 2011 Fishing, Hunting, and Wildlife-Associated Recreation...; 2013; Herbstritt, M., Hornick, D.
- The comparability of Don't Know answers between CATI and CAWI modes; 2013; Pohjanpaa, K., Jarvensivu, M.
- Measuring the same concepts in several modes in the "BIBB/BAuA-Employee-Survey 2011/12" ; 2013; Gensicke, M., Tschersich, N., Hartmann, J.
- Error Prevention through Interviewer Emulation? Introducing questionnaire dialogues in the Norwegian...; 2013; Gravem, D. F.
- Mode Effects in Mixed-Mode Surveys: Prevention, Diagnostics, and Adjustment 1; 2013; de Leeuw, E. D., Dillman, D. A., Schouten, B.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Cross-Platform Measurement: User Experience With a Smartphone and Web Self- Reported Data Collection...; 2013; Petras, A. P., Duan, S., Dan, O.
- Examining the Feasibility of SMS as a Contact Mode for a College Student Survey; 2013; Crawford, S. D., McClain, C., O'Brien, S., Nelson, T. F.
- Surveys on Mobile Devices: Opportunities and Challenges; 2013; Couper, M. P.
- Benefits of Modular Design for Mobile and Online Surveys; 2012; Kelly, F., Johnson, A., Stevens, S.
- Unintentional mobile respondents; 2012; Peterson, G.
- Understanding Mode Effects between Mobile Web and Mobile SMS Surveys; 2012; Poduska, B., Johnson, E. P.
- Measures of Data Quality Across the RDD Frames; 2012; Lavrakas, P. J.
- Mobile Survey Participation Rates in Commercial Market Research: A Meta-Analysis; 2012; Bosnjak, M., Poggio, T., Becker, K. R., Funke, F., Wachenfeld, A., Fischer, B.
- Qualitatively Speaking: Mobile qualitative finally hits its stride; 2012; Bryson, J.
- Modular Survey Design for Mobile Devices; 2012; Johnson, A., Kelly, F.
- Using SMS Text Messaging To Collect Time Use Data; 2012; Brenner, P., DeLamater, J.
- Telephone Status, Attitudes toward Participation in Future Surveys, and Willingness to Join a Local...; 2012; Beach, S., Musa, D.